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ZoomInfo Technologies Inc. ZoomInfo is a go-to-market intelligence platform for B2B sales and marketing teams. The integrated cloud-based platform provides sellers and marketers with comprehensive information to help them find potential new customers.
ZoomInfo's data is maintained by a machine learning and artificial intelligence engine that pulls from millions of unique sources. The engine makes decisions about which data is accurate enough to publish on the ZoomInfo platform. ZoomInfo's data updates in real time, whenever a company's attributes change, like hiring new employees, changing technologies, launching new products, and opening new locations. ZoomInfo became a publicly traded company on 4 June , issuing ZoomInfo's corporate headquarters are located in Vancouver, Washington.
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May Traded as. Vancouver, Washington. Zoom Information, Inc. Business Wire. Retrieved February 5, Retrieved April 8, August 27, Retrieved August 27, CTECH - www. Seeking Alpha.
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Software as a Service. Vancouver, Washington , United States. NeverBounce, [2] Datanyze [3].
Zoominfo
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Continue as Guest. By submitting this request, you agree to share your information with Salesforce and the provider of this listing, ZoomInfo Powered by DiscoverOrg. Salesforce Terms and Conditions. Before you go to the code repository, the provider requests your contact information. To install this package, the provider would like to contact you to assist with setup. Their guarantee turned out to be accurate, which gave us the confidence to further use their software.
Your ideal company profile includes a number of variables:. ZoomInfo allows you to get real-time updates on all companies that fit your profile. Now that you have a list of companies in your target market, you still need to figure out how to approach them or make them aware of your company. WebSights does an IP lookup on all website visitors to see if it can find a matching company IP in its database.
While there are many competing companies who offer a very similar service e. Thankfully, ZoomInfo provides a handy implementation guide to help complete this connection, which can be done quite quickly by using Google Tag Manager and creating some custom dimensions inside Google Analytics. It took our team no more than 3 to 5 hours of work to implement and test. Integrating ZoomInfo and Google Analytics allows you to further benefit from an account based marketing strategy, including leveraging the closer collaboration between marketing and sales teams that this strategy fosters.
The integration allows paid advertising teams to evaluate the effectiveness of their campaigns much earlier in the sales cycle by getting relatively immediate feedback on the type of companies that their advertising is attracting. If you find that you are attracting companies from transportation, law, and accounting, you can make immediate adjustments to your campaigns as opposed to waiting for poor quality leads to trickle in before updating your campaign to make the appropriate exclusions and refinements.
The WebSights to Google Analytics integration allows teams a real-time understanding of which companies are visiting the website and what specifically they are looking at.
This provides opportunities for sales and marketing collaboration. Inbound content marketing teams will already be creating niche content to be able to generate traffic and inbound leads. However, by starting to connect the content specific companies that are looking at your site prior to becoming leads, marketing can supply sales with critical intelligence on what products and services these companies may be interested in at this moment in time.
In turn, this allows sales teams to refine their cold email and cold call outreach to specifically address those needs. One word of warning though on this integration: what is not readily apparent in the documentation is that each company passed from ZoomInfo to your Google Analytics reports will cost you 1 bulk credit from your annual total. This can start to add up fairly quickly for high traffic B2B companies.
This is not a problem per se if you can draw a direct line between your WebSights leads and ROI, but worth keeping in mind that you should keep one eye on your bulk credit burn once you have this integration set up. With this in mind, a team member in marketing or sales can be actively vetting if site visitors fit your target criteria. They can also check what pages businesses are looking at and then quickly inject them into the CRM for a sales follow-up. Recognizing a complementary advantage, DiscoverOrg seized an opportunity to acquire software company Zoom Information and changed the name of the combined business to ZoomInfo.
ZoomInfo provides a real-time, user-friendly database enabling lead generation, marketing and sales analytics for more than 15, small- and medium-sized businesses. Backed by a strong database and security framework, ZoomInfo better positions B2B organizations to engage with the right customers and boost overall return-on-investment.
While continuous improvement is a common management principle, ZoomInfo aspires to make better a focus each day instead of a singular transformational milestone.
Through every step of the process, ZoomInfo focused on continuous improvement with a long-term growth mindset.
Zoominfo. ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation
ZoomInfo is a software as a service SaaS company that provides detailed information on millions of businesses and business professionals. It sells access to its database of information to companies, sales professionals, and recruiters.
The cloud software company gives businesses and marketers the tools they need for prospecting, targeted outreach, lead scoring, and more. It helps them understand their ideal customers and target businesses who visit their websites in real time. In , ZoomInfo launched its Intent product, a machine learning program that identifies prospects and customers in the early stages of the sales cycle. The solution enables go-to-market teams to reach prospects at the right time by telling them what prospects and customers to engage with and when.
Marketers and salespeople use ZoomInfo to enhance their lead generation efforts. They use the business contact database and sales intelligence tools to learn about new businesses to target. Insightful prospect data helps marketers create a list of accounts that fit their ideal customer profile.
They can customize the solutions and integrate them into their workflows to boost productivity and revenue. Yes, because its tools only aggregate business-related data. The software collects professional data, such as work email addresses and job titles.
The company also has an internal team that actively monitors its data and research practices to ensure they align with data protection and privacy laws, such as the CCPA and GDPR.
Currently, approximately 3, companies use ZoomInfo, most of which are based in the United States. Most of them are in the computer software industry. Many companies use ZoomInfo for lead generation and to learn about new businesses to target. The platform provides an overview of companies, allowing for quick research. Webopedia is an online information technology and computer science resource for IT professionals, students, and educators.
Webopedia focuses on connecting researchers with IT resources that are most helpful for them. Webopedia resources cover technology definitions, educational guides, and software reviews that are accessible to all researchers regardless of technical background.
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Is ZoomInfo legal? How many companies use ZoomInfo? Copy and paste it into the provided field on the platform. Her superpower is writing compelling content that resonates with readers and ranks on search engines. You can connect with her on LinkedIn. Related Articles. A sales CRM, or customer relationship management CRM tool for sales, is frequently the centerpiece of sales operations for a variety of business use Because it's uniquely designed for marketing agencies, HighLevel A customer relationship management CRM manager is a person that oversees all customer and client relations within a business.
They specialize in customer interactions Learn more about how decision intelligence works and Read more. Definitions AutoIt Scripting Language AutoIt is a popular and easy-to-learn scripting language used by developers since Advertise with Us.
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